As you are aware, the successful business leaders of today tend to be inspired, confident, authoritative free thinkers. In other words, dominate. Here are some thoughts on dealing with the “dominate” types of individuals.
Limit small talk. Dominant types want to get down to business quickly. While you may feel it’s courteous to engage them in irrelevant pleasantries such as the weather or how their day is going, you will most likely loose the prospect.
Never convey that you “need” the sale. This will trigger the prospects instincts that you may be weak, therefore unconfident, thus diminishing the prestige of our organization.
The bottom-line. If the dominant type doesn’t bottom-line you first, try giving them the bottom-line, than work your presentation backwards.
Match their tone and tempo. The dominant types tend to have faster speech patters, by speaking too slowly; you will quickly loose their interest or patience.
Elaboration. Ask the prospect to elaborate on their answers so you may uncover the underlying issues.
* “Yes, I understand you clearly. Why do you believe that?”
* “Why is that important to you?”
* “What do you mean when you say . . . . ?”
* “I wonder if we could examine this issue further?”
Ask for summary. Dominant types aren’t the greatest listeners. Ask them to summarize what they believe or heard. At the end of the conversation, it’s always best to summarize the key points and any agreements made. (I.e., date of return call, commitments, etc)
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