Psychologically, people are more amenable to influence with the addition of this simple word.
The power of because has actually been documented by social psychologist Ellen Langer. Langer performed an experiment where she asked to cut in line to use a copy machine.
She tested three different ways of asking, and recorded the results:
Excuse me, I have five pages. May I use the Xerox machine?
60% said OK
Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?
94% said OK
It appears that giving the “reason why” of because I’m in a rush boosted the effectiveness of the request immensely.
Here is the third request:
Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?
93% said OK
The trigger word “because” is so powerful that it didn’t really seem to matter that the “reason why” provided it was something you might expect to hear.
By using “because”, you drastically boost your odds of getting what you want!
Make a statement
Use the word “because”
Ask for what you would like (I.e. The sale, request, etc)
© 2008 SuccessCo.com