Clairol introduced the "Mist Stick", a curling iron, into German only to find out that "mist" is slang for manure. Not too many people had use for the "manure stick."
When Puffs tissue started marketing their tissues in Germany it didn’t do so well. The reason - Puff means “brothel” in Germany.
When Italian mineral water company promoted their mineral water Traficante it was a failure because the word “Traficante” means “drug dealer” in Spanish.
When Mitsubishi launched its Pajero 4WD in Spain they had the shock of a lifetime. As they were promoting Pajero they forgot to take into account the word “Pajero” means “jerk” in Spanish.
For more on the subject
Famous Marketing Blunders
More Famous Marketing Blunders
-Jim
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