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July 2008

July 31, 2008

Improve Your Game On the Green OR the Board Room

Successgolf Imagine yourself stepping on to the golf green as you prepare to putt for par. When you look at the hole to gauge your shot, you notice that the hole is much larger than its normal size.

Now imagine yourself at bat during your company softball tournament. You walk up to the plate and notice the ball the pitcher is about to toss your direction is the size of a basketball. How would these new desirable circumstances impact your game?

Let’s try one more. . . . Imagine the potential customer base for your product is twice as large your current estimation? How would this “new reality” impact your sales results?

According to scientists in two studies at the University of Virginia, softball players and golfers who had good games perceived balls and golf holes as larger than players who had bad days.

Could it be the holes that Tiger Woods sees are twice as large as what his competitors see?

What I can tell you from a business perspective is professionals that expect more and “see larger opportunities” usually get them!

Read about the studies here.

-Jim

© 2008 SuccessCo.com

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July 30, 2008

Even More Classic Marketing Blunders

Market_blunder_2 Clairol introduced the "Mist Stick", a curling iron, into German only to find out that "mist" is slang for manure. Not too many people had use for the "manure stick."

When Puffs tissue started marketing their tissues in Germany it didn’t do so well. The reason - Puff means “brothel” in Germany.

When Italian mineral water company promoted their mineral water Traficante it was a failure because the word “Traficante” means “drug dealer” in Spanish.

When Mitsubishi launched its Pajero 4WD in Spain they had the shock of a lifetime. As they were promoting Pajero they forgot to take into account the word “Pajero” means “jerk” in Spanish.

For more on the subject
Famous Marketing Blunders
More Famous Marketing Blunders

-Jim

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July 29, 2008

Success Book ~ The 4-Hour Work week

Excerpt from The 4-Hour Work Week written by Timothy Ferriss

Being Effective vs. Being Efficient

Effectiveness is doing the things that get you closer to your goals. Efficiency is performing a given task (whether important or not) in the most economical manner possible. Being efficient without regard to effectiveness is the default mode of the universe.
I would consider the best door to door salesperson efficient – that is, refined and excellent at selling door to door without wasting time – but utterly ineffective. He or she would sell more using a better vehicle such as e-mail or direct mail.
This is also true for the person who checks e-mail 30 times per day and develops an elaborate system of folder rules and sophisticated techniques for ensuring that each of those 30 brain farts moves as quickly as possible. I was a specialist at such professional wheel-spinning. It is efficient on some perverse level, but far from effective.
Here are two truisms to keep in mind:

1. Doing something unimportant well does not make it important.
2. Requiring a lot of time does not make a task important.

From this moment onward, remember this: What you do is infinitely more important than how you do it. Efficiency is still important, but it is useless unless applied to the right things.

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

July 28, 2008

Tips on Using Questions to Sell

Sales_success2 During the question phase of your prospect consultation, ALWAYS begin your questions with who, what, where, when, why or how. Therefore prompting the prospect to answer the question with an answer other than yes or no, allowing you to gain valuable information and maintain an interaction, not a pitch!

-Jim

© 2008 SuccessCo.com

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July 25, 2008

Jack Canfield On Success and Perseverance

When Jack Canfield talks about perseverance, he speaks from experience. His best-selling Chicken Soup for the Soul series was rejected by over 144 publishers before going on to sell over 100 million copies. He's been a teacher, facilitator, and psychotherapist. His seminars and trainings have touched millions of individuals from welfare recipients to corporate leaders.

How what you think makes you weak or strong - Seven key areas in creating a personal vision - Two simple questions that accelerate the achievement of your goals - How to change the outcome of any event, simply by changing your response to it - The Rule of Five for achieving your "breakthrough goal"

Jack canfield is uniquely qualified to coach you on success. He's devoted more than 30 years to uncovering universal principles for achieving extraordinary outcomes.

July 24, 2008

Success Quote ~ Momentum

311973_7535 "I'm a believer in momentum."

Lance Armstrong

“If you're coasting, you're either losing momentum or else you're headed downhill.”

Joan Welsh

“To create momentum in your life "Never leave the scene of a decision without taking action" The action has to be 1) in support of your decision no matter how insignificant the action might seem, and 2) the action has to be something your willing to do right now.”

William Osler

Partner Press Release - Chamberfind.com Chamber of Commerce Portal Celebrates 10 years With Free Local Attraction Listings

Chamberfind.com, a website providing information on local chambers of commerce worldwide, is celebrating its 10 year anniversary by encouraging chambers to list local attractions free of charge.

Seattle (PRWEB) July 24, 2008 -- Chamberfind.com, a website providing information on local chambers of commerce worldwide, is celebrating its 10 year anniversary by encouraging chambers to list local attractions free of charge.

"With Chambers listing their member attractions for free, it is a great way to direct internet traffic to their members while at the same time promoting their local communities," David Parker, Chamberfind Director said.

Chamberfind makes searching for local attractions and things to do easy by focusing searches on a state and regional basis. The site does not charge chambers, attractions or users, which allows smaller, community-based organizations and museums to advertise their locations.

"The local Chamber of Commerce is a name people trust," Parker said. "We are helping people not only find those Chambers, but also directing them to use Chamber members. This way everyone wins, the chamber, and the businesses that support them."

Based in Seattle, WA, Chamberfind.com is comprised of Chamber professionals with extensive experience working with Chambers throughout the United States and the world. It has been the most popular chamber search directory since 1998. Chamberfind's principles have been chamber professionals for over 25 years, and still working for major chambers of commerce.

July 23, 2008

The Process of Creative Problem Solving

Problem_solving With some creative problem-solving techniques you may be able to look at your problem in a different light. And that light might just be the end of the tunnel that leads to possible solutions.

First of all, in the light of creative problem-solving, you must be open-minded to the fact that there may be more than just one solution to the problem. And, you must be open to the fact that there may be solutions to problems you thought were unsolvable.

Now, with this optimistic mindset, we can try to be a little bit more creative in solving our problems.

Number one; maybe the reason we cannot solve our problems is that we have not really taken a hard look at what the problem is. Here, trying to understanding the problem and having a concrete understanding of its workings is integral solving the problem. If you know how it works, what the problem is, then you have a better foundation towards solving the problem.

Not trying to make the simple statement of what problem is. Try to identify the participating entities and what their relationships with one another are. Take note of the things you stand to gain any stand to lose from the current problem. Now you have a simple statement of what the problem is.

Number two; take note of all of the constraints and assumptions you have toward the problem. Sometimes it is these assumptions that obstruct the view of possible solutions. You have to identify which assumptions are valid, in which assumptions need to be addressed.

Number three; try to solve the problem by parts. Solve it going from general view towards the more detailed parts of the problem. This is called the top-down approach. Write down the question, and then come up with a one-sentence solution to that from them. The solution should be a general statement of what will solve the problem. From here you can develop the solution further, and increase its complexity little by little.

Number four; although it helps to have critical thinking as you solve a problem, you must also keep a creative, non-analytical voice in the back of your head. When someone comes up with a prospective solution, tried to think how you could make that solution work. Try to be creative. At the same time, look for chinks in the armor of that solution.

Number five; it pays to remember that there may be more than just one solution being developed at one time. Try to keep track of all the solutions and their developments. Remember, there may be more than just one solution to the problem.

Number six; remember that old adage," Two heads are better than one." That one is truer than it sounds. Always be open to new ideas. You can only benefit from listening to all the ideas each person has. This is especially true when the person you're talking to has had experience solving problems similar to yours.

You don't have to be a gung-ho, solo hero to solve the problem. If you can organize collective thought on the subject, it would be much better.

Number seven; be patient. As long as you persevere, there is always a chance that a solution will present itself. Remember that no one was able to create an invention the first time around.

Creative thinking exercises can also help you in your quest be a more creative problems solver.

Here is one example.

Take a piece of paper and write any word that comes to mind at the center. Now look at that word then write the first two words that come to your mind. This can go on until you can build a tree of related words. This helps you build analogical skills, and fortify your creative processes.

So, next time you see a problem you think you can not solve, think again. The solution might just be staring you right in the face. All it takes is just a little creative thinking, some planning, and a whole lot of work.

Successco

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July 22, 2008

Business Humor ~ Benefit Package

Reaching the end of a job interview, the Human Resources person asked the hot-shot young Engineer, fresh out of MIT, "And what starting salary were you looking for?" 

The engineer cooly said, "In the neighborhood of $125,000 a year, depending on the benefits package."

The interviewer said, "Well, what would you say to a package of 5 weeks vacation, 14 paid holidays, full medical and dental, company matching retirement fund to 50% of salary, and a company car leased every 2 years - for starters, say, a red Corvette?"

The engineer tried to control his excitement, but sat straight up and said, "Wow!  Are you
kidding?" .

"Yeah," the interviewer shrugged, "But you started it."

July 21, 2008

Selling full circle

Full_circle After the prospect has made the decision to join or purchase your product / service, there is one key thing you want to do. . .

Stop selling – Once they have decided to join or buy, stop selling. To continue, gives your “new customer” the impression that you are lacking confidence in the organization, product or service. Additionally you risk going full circle, past the point of sale where the prospect becomes indecisive.

-Jim

© 2008 SuccessCo.com

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