R - Reliability: Do you keep promises and do what you say?
Recovery: We all make mistakes, how you recover and fix them is what matters.
Respond: Do you respond quickly and always on time for appointments - promptness counts?
A - Assurance: Do you inspire confidence and trust?
T - Tangibles: You are judged on appearance, attitude and demeanor.
E - Empathy: Recognize the difference between empathy and sympathy. How well do you see things from your member, customer or prospects point of view? Everyone is unique, not just another number.
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