Question for reflection
It's not by accident that reflection, action, and change are often the result of first asking a great question. One such example: "What one word do we want to own in the minds of our members, employees, and strategic partners?" A deceptively simple query that is not so easy to answer due to the vast diversity of your programs. Go ahead, ask your colleagues! The challenging questions we ask ourselves as an organization are the ones that tend to be the most transformative, especially during these times of rapid change and massive disruption. Here are a few more example questions every organization should be asking: Q: Would we rather recruit knowledgeable and informed long-term members who join for the right reason or sell to uninformed, easy to get short-term members? Do our incentives match the goal? Before you assume you have a retention problem, consider whether you have an acquisition problem instead. As they say, easy come, easy go! If more than 10 percent of your n