Question for reflection

 


It's not by accident that reflection, action, and change are often the result of first asking a great question. One such example: "What one word do we want to own in the minds of our members, employees, and strategic partners?" A deceptively simple query that is not so easy to answer due to the vast diversity of your programs. Go ahead, ask your colleagues!

The challenging questions we ask ourselves as an organization are the ones that tend to be the most transformative, especially during these times of rapid change and massive disruption.

Here are a few more example questions every organization should be asking:

Q: Would we rather recruit knowledgeable and informed long-term members who join for the right reason or sell to uninformed, easy to get short-term members? Do our incentives match the goal?
Before you assume you have a retention problem, consider whether you have an acquisition problem instead. As they say, easy come, easy go! If more than 10 percent of your new members proactively reach out to you to join, i.e., call-ins or web inquiries, your future likely sits on shaky ground.

Q: What counts that we are not counting?
As an organization, you likely count the number of members, revenue, cash flow, retention rates, and other key metrics; however, there are other metrics to consider that may shed light on your virtues and assets. How about measuring member engagement, brand recognition, member satisfaction, attendance fluctuations, etc.? Do you measure the new member sales cycle and its duration? How about the ROI of your time/result/effectiveness and other key performance indicators for full-time membership professionals?

Q: What product or services have we recently pulled the plug on? If nothing, are we genuinely innovating?
You can't innovate without the risk of a few mistakes or the need for adjustments. Constantly experimenting with new programs, ideas, techniques, and methods will keep your organization fresh and relevant - and therefore, more attractive to your members and prospects alike.

SuccessCo

Comments

Post a Comment

Popular posts from this blog

Drawing Inspiration from Newton's Third Law for Life's Ups and Downs

Image
In the midst of life's tumultuous journey, there are moments when we find solace in the most unexpected places. Take, for instance, Sir Isaac Newton's third law of physics, a principle that transcends the realms of science and extends its wisdom into the fabric of our daily lives. Newton's third law succinctly states, "To every action, there is an equal and opposite reaction." Although initially formulated to describe the fundamental nature of forces in the physical world, this law's application is far-reaching, touching the very essence of our human experiences. Consider those days when everything seems to be going awry—when the challenges outnumber the victories, and the road ahead appears daunting. It is during these moments of adversity that Newton's third law can serve as a beacon of hope. Just as every action begets an equal and opposite reaction in the world of physics, so too does life offer the promise of a brighter day after the darkness. The wis
Read more

Top 10 Reasons to Join a Chamber of Commerce

Joining a chamber of commerce can offer numerous benefits for businesses of all sizes. Here are ten compelling reasons to consider joining Networking Opportunities - Chambers of commerce provide excellent networking platforms where you can connect with other local businesses, potential customers, and community leaders. This can lead to valuable partnerships, collaborations, and new business opportunities. Visibility and Exposure - Being a member of a chamber can increase your business's visibility in the community. Chambers often promote their members through directories, events, and various marketing channels, helping you reach a broader audience. Credibility and Trustworthiness - Membership in a reputable chamber of commerce can lend credibility to your business. It signals to customers, clients, and partners that you are committed to the local community and adhere to certain ethical and professional standards. Access to Resources and Information - Chambers often provide valua
Read more

Tried, true and potentially tired

Image
  Everyone suffers from fatigue on occasion. Membership presentations can suffer from the same problem: repeated too often - word for word, thought for thought - their edge can dull. Moreover, circumstances and the business environment are not the same as they were just 12 months ago, providing even more cause for you to continually update and improve your membership presentation to reflect these changes. When was the last time you reviewed your presentation's key points and assessed their effectiveness? What about your opening 30 seconds, which is so crucial to a presentation's success? By reviewing these elements on a regular basis, you can rejuvenate a tired presentation and breathe new life into your sales. -Jim SuccessCo.com
Read more